Your Next Adventure Starts Here: Ghlee is Hiring!
At Bloom, our mission is to build work that works for everyone and, by doing so, craft workplaces that empower all of us to thrive. This commitment has led us to partner with many mission-led companies, and Ghlee, a Toronto-based ghee-based skincare brand founded by Varun Sharma and Arati Sharma, has now entered the chat. As Ghlee embarks on the exciting journey of adding two new team members, we are thrilled to support them by inviting two new team members aligned with their mission to join their team.
A Legacy of Heritage and Innovation
Ghlee began with a little boy, Varun, whose Indian mother always recommended ghee for his chapped lips. Despite various lip balms and skin care products from his older siblings, nothing worked quite right. Years later, Varun tried ghee on his inflamed lips during another harsh Canadian winter and experienced instant relief. Inspired by this, he created the world's first ghee-based skincare brand.
Image Description: The image features a beautifully arranged set of Ghlee skincare products. The set includes a jar of yellow cream, a jar of exfoliating scrub, a tube of exfoliating scrub, and a lip balm. The packaging is sleek and minimalist, prominently displaying the Ghlee logo. The background is a warm, earthy brown color, creating a luxurious and inviting atmosphere. The products are displayed on a simple, light-colored surface, highlighting their elegant design.
Growing up in a South Asian home, Varun and Arati spent countless hours learning about the wonders of ghee from their mother. Whether it was enhancing culinary delights or offering skincare benefits, ghee was a staple in their household. This rich cultural heritage inspired Varun to experiment with all-natural ingredients, creating Ghlee's first lip balm in 2018.
Ghlee's Mission and Vision
Ghlee is more than a skincare brand; it celebrates cultural heritage and is a commitment to mindful and intentional skincare. Their mission is to create products that honour the age-old benefits of ghee while introducing innovative formulations that cater to contemporary skincare needs. Ghlee is dedicated to promoting self-care practices that are both effective and rooted in tradition, aiming to offer a holistic approach to skincare that resonates with their community.
The Role of Content Marketing Manager
As Ghlee expands, we are hiring a Content Marketing Manager who will play a crucial role in telling Ghlee's brand story. You will write, produce, and edit stories celebrating cultural heritage and Ghlee's brand narrative. If you are passionate about engaging the community and driving growth through compelling content, this is absolutely your role.
Highlights of the role:
Creative Thinker and Natural Writer: Are you ready to get creative? You'll spend a lot of time storytelling and crafting editorial content that sparks meaningful conversations with Ghlee's community.
Passion for Skincare and Cultural Heritage: Passionate about skincare? You will build a community of folks who (like you) care about mindful and intentional skincare rooted in heritage and tradition.
Community Engagement: You will craft content that promotes Ghlee's (amazing) products (obviously) and builds a community around Ghlee's values and mission.
The Role of Social Media & Community Manager
We are also hiring a Social Media and Community Manager to join Ghlee's team. Your role will be pivotal in building and nurturing Ghlee's online community and ensuring Ghlee's social media presence is engaging and reflective of their brand values.
Highlights of the role:
Social Media Strategy: You will develop and execute social strategies that enhance Ghlee's online presence across various platforms, especially TikTok!
Content Creation: You will craft compelling and culturally relevant content for social media platforms that fit Ghlee's brand and vibe.
Community Engagement: You'll build relationships, tell stories, start conversations, and engage with Ghlee's growing community, responding to DMs and learning more about our community as it grows.
Analytical Skills: You'll be deep in the backend analytics and leverage data-driven insights to optimize social media performance and community engagement.
Why Ghlee Needs You
Ghlee is at a pivotal moment in its growth, with new products in development and a growing community eager to learn more about the benefits of ghee-based skincare. Ghlee needs people as passionate about Ghlee's mission as Varun and Arati. You will be part of a brand that values tradition, innovation, and community.
Bloom's Role in Ghlee's Growth
Avery here, Founder and CEO at Bloom. We understand the importance of building a team that aligns with a company's values, goals, and mission. Our partnership with Ghlee is focused on ensuring that their new hires are the best at what they do and deeply connected to Ghlee's mission. As a big fan of the Founders and someone who adores all of the Ghlee products, I am super-connected to this hiring process and proud to play a small part in their growth.
For more information about Ghlee and their mission, visit Ghlee's website. If you're passionate about storytelling, skincare, and cultural heritage, we invite you to join Ghlee on this exciting journey. If the open roles don't suit you but you're interested in joining the team, we encourage you to follow their journey on Instagram!
Excited? Us too! Apply below:
PSA
Bloom is a full-service workplace design consultancy representing Ghlee on their search for a Social Media & Community Manager to join their team. As Talent Advisors, we will be Ghlee's liaison with you during this recruitment process. We do not use fancy tech to search through resumes at Bloom; a human reviews every resume to ensure that we attain a consistent and equitable interview process. You will directly join Ghlee's team if you are selected as the successful candidate.